I’m Ayushi, and Fruitful is more than just a brand for me - it’s a dream that’s been years in the making. My journey started as a healthcare professional and later as a consultant, where I saw how much people struggled with routines that felt overwhelming and products that didn’t always deliver. 

At the same time, I carried with me the simple traditions I grew up with - fruits being at the heart of skincare in every household remedy. After endless nights of research, testing, reworking, and believing, Fruitful finally came to life.

This brand carries a piece of me - my values, my love for simplicity, and my belief that skincare should feel safe, gentle, and joyful.